by SaharAfshar • Uploaded: Jul. 27 '13
This was done for my corporate Identity course. For my project, I chose to work on branding Tehran's International Book Fair. For the logo, I decided to use a book placed upside down, in a fashion that resembles Tehran's best internationally-recognized structure, the Azadi (Freedom) Tower. The concept is that this book fair is for all of the city's citizens--a symbolism shared with said tower--its goal being to raise the level of book reading of Tehranians, regardless of their class, gender, and ethnicity.
Status: Student work
Tags: • exhibition • reading • read