Face & House Concept

by SAVVYID • Uploaded: Apr. 26 '15

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Description: Concept for transitional house - woman face & house mark.
Status: Work in progress
Viewed: 1002
Tags: transitional house woman safe
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nikola Apr. 28 '15

I love the concept. The interesting part (for me) are the colors. Why did you choose blue (white?) and red? It reminds me somehow of a French organization :)

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savvyid May. 09 '15

Nikola, thanks for taking time to comment.

Red is an intense color, here it is used to indicate a ȁCdangerousȁD situation and victims leaving ȁCemergencyȁD shelter. Blue to convey a message of a ȁCsafeȁD and ȁCsecureȁD location -- meeting all the needs for victims.

Originally the face was created in the negative space, leaving a slight opening, using only two colors. There was a request for a third color, so adjustments were made … still working on mark and the type.

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savvyid May. 09 '15

Let me try this again without the quotation marks. Red is used to indicate a dangerous situation and victims leaving emergency shelter. Blue to convey a message of a safe and secure location -- meeting all the needs for victims.

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savvyid May. 13 '15

Still a work in progress ... feedback is welcome.

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