Dec. 10 '10
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an urban lifestyle company based in Atlantic City, New Jersey
This has definitely got some potential. I'd like to see it without the gradient effect applied to the %22t%22 and perhaps with a different color scheme?
I'd love to revisit this one, considering I thought it was the latest and greatest solution when I designed it as a student a few years back. The truth of the matter on the %22t%22 was that, without the transitional hatching effect, I was getting critiques left and right about the letterform looking too much like the Christian cross. Shearing the angle and emphasizing the crossbar toward the arrow was the best I could come up with circa 2006. Appreciate your comments!
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