X a n a d u

by Raja • Uploaded: Jul. 03 '07 - Gallerized: Dec. '07

190ee162b6641f38c42cd86b738b7010.png

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Description: Forthcoming giant health and lifestyle complex
As seen on: http://www.whatisxanadu.com/
Status: Nothing set
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s7even Jul. 03 '07

yet another very nice mark raja! Loving the type (which font is this?) and the mark has nice energy and an aspirational feel to it - perfect for health and lifestyle. Only thing I would say is the (possibly unnecessary) hairline suggestion of the full circles will likely disappear at small sizes and may lead to complications when applied to signage etc.

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EthosDA Jul. 03 '07

The font is GE Inspira which is a GE ONLY font that shouldn't be used by anyone outside the company.

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AdmarcBart Jul. 03 '07

EthosDA....ummm I do believe you are incorrect. The letterforms are quite different. The A in GE Inspira font contains archs as this typeface that is presented here is straight.

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leo Jul. 04 '07

One of the best I've seen lately

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kaimere Jul. 04 '07

very coooooool .. dude ...

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sandhya Jul. 04 '07

I agree with s7even. The circles seem redundant. All else looks good.

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kosta Jul. 04 '07

This is a very very good execution (as usual Raja), but the same concept (the %22x man%22) has been used over and over...

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brandsimplicity Jul. 05 '07

To tell the true the circles look like an error...did someone forget to remove a development step?

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Thomas Jul. 05 '07

Another excellent work!

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dreamerworx Jul. 05 '07

Interesting name choice but nonetheless a great design :))))))))

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liquisoft Jul. 05 '07

Is it just me or does %22shoryuken%22 come to mind?

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raja Jul. 09 '07

thanks everyone**The circles are not an error, they are there for presentation. They will be a big part of the branding initiative.**The font is VAG rounded light

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raja Jul. 23 '07

you can see the logo implemented here *http://www.whatisxanadu.com/

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nido Dec. 14 '07

yes... she looks just like this!

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raja Jan. 26 '08

oh man, am I ever missing that reference Nido

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THEArtistT Sep. 07 '08

The circles aren't very noticeable on the website, either. But I don't think it matters one way or the other. With or without the circles, I think the logo is very good. And the treatment of the figure is not same ole, same ole. I like it.

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raja Nov. 30 '09

thanks theArtist - they didn't seem to use the circles motif as approved - they changed quite a bit from the original style guide and 3-D renders of the facility. There is a video up on the %22Xanadu web site%22:http://www.whatisxanadu.com/ showing some press coverage in the news.

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