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Description: The client wanted a logo that would demonstrate their commitment to water purity, while also being memorable. The Ox was used to identify the capacity of what the filtration system to help differentiate from other companies who use decidedly smaller animals such as pelicans. These whole house water filters have a unique selling proposition in that they can process more water than much of the current market, without creating a drop in water pressure. The Ox helps convey that subliminal messaging while appearing to be a splash of water. The effectiveness of this campaign has been demonstrated by the creation of a new search term in google. A lot of returning users for this site find it by searching for blue ox water filter. The memorability of this branding helps the client capture shoppers who have compared the products and are now ready to return to purchase the item. https://www.aquaoxfilters.com/
As seen on: Aquaox Filters
Status: Client work
Viewed: 753
Tags: environmental • water filter • logo
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