Avia

by PixualMedia • Uploaded: Jul. 27 '08

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Description: Logo for insurance company in istanbul, Turkey.
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Type08 Jul. 27 '08

Little confused... AVIA reminds me of something regarding the AIR not the water... Or tear drops... Letter A in the drop... Hmmm?!...

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koodoz Jul. 27 '08

@Type08: Maybe the drop isn't a drop. Maybe it's a reference to the bulb like tops of Turkish architecture?

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Type08 Jul. 27 '08

Maybe you're right... I think they doesn't actually look quite like that... Why is it blue? Turkish tradition is full of reds, oranges, browns... But blue?

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pixualmedia Jul. 27 '08

Guys thank you for your comments.**@Type08: When I started with designing this logo I knew that this company wanted an Ottoman element in it. When you look at Ottoman ornaments or calligraphy, you see a lot of drop-shaped elements which refer to transparency. **This company wanted me to make a link to its cultural roots and their qualities in being clear and transparant as a company.**Also with the typeface I wanted to give it an oriental feeling.

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Type08 Jul. 27 '08

OK... Coll with your concept... But if you didn't write that the company comes from Turkey, this wouldn't remind me of Turkey at the first glance... Logo looks nice, don't get me wrong...

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pixualmedia Jul. 27 '08

@Type08: No problem and comments are always welcome.. This is a regional company btw and is purely active in Turkey, so because the target market is Turkey, this concept fits.

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gthobbs Aug. 01 '08

Feels turkish to me.**Your kerning is too tight at the AV compared to the VIA.

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