Avia

by PixualMedia • Uploaded: Jul. 27 '08

88d2d39f1aeed3fc215a4b03ffe7b850.png

Add to Pad (In 7 Pad s )

Description: Logo for insurance company in istanbul, Turkey.
Status: Nothing set
Viewed: 1721
Share:  

Lets Discuss

Type08 Jul. 27 '08

Little confused... AVIA reminds me of something regarding the AIR not the water... Or tear drops... Letter A in the drop... Hmmm?!...

Reply
koodoz Jul. 27 '08

@Type08: Maybe the drop isn't a drop. Maybe it's a reference to the bulb like tops of Turkish architecture?

Reply
Type08 Jul. 27 '08

Maybe you're right... I think they doesn't actually look quite like that... Why is it blue? Turkish tradition is full of reds, oranges, browns... But blue?

Reply
pixualmedia Jul. 27 '08

Guys thank you for your comments.**@Type08: When I started with designing this logo I knew that this company wanted an Ottoman element in it. When you look at Ottoman ornaments or calligraphy, you see a lot of drop-shaped elements which refer to transparency. **This company wanted me to make a link to its cultural roots and their qualities in being clear and transparant as a company.**Also with the typeface I wanted to give it an oriental feeling.

Reply
Type08 Jul. 27 '08

OK... Coll with your concept... But if you didn't write that the company comes from Turkey, this wouldn't remind me of Turkey at the first glance... Logo looks nice, don't get me wrong...

Reply
pixualmedia Jul. 27 '08

@Type08: No problem and comments are always welcome.. This is a regional company btw and is purely active in Turkey, so because the target market is Turkey, this concept fits.

Reply
gthobbs Aug. 01 '08

Feels turkish to me.**Your kerning is too tight at the AV compared to the VIA.

Reply

Please login/signup to make a comment, registration is easy