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Description: At the request of the Indian company Jay Tea, one of the world's leading tea producers, the Omnibus agency has upgraded the logo of the tea brand "Indus". The agency was tasked with creating a new logo that would facilitate the transfer of products under the "Indus" brand to a higher price segment. This brand was created by the company in the nineties specifically for the regions of the Russian Far East and Eastern Siberia, where the position of the company Jay Tea is traditionally strong. Initially, the brand was aimed at low-income consumers. Due to the changing economic situation, the company decided to reorient the popular brand to more affluent consumers, but faced with the fact that despite a number of design updates, the brand was strongly associated with cheap tea among customers.
As seen on: https://www.omnibusdesign.ru/
Status: Client work
Viewed: 238
Tags: indian • tea
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