SEVENT

by Nitish • Uploaded: May. 16 '16 - Gallerized: May. '16

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Description: Production house
Status: Work in progress
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ClimaxDesigns May. 22 '16

I like the concept, that words seven t is throwing me off a bit, but overall its good.

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Nitish May. 23 '16

Well update coming soon:)

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atomicvibe May. 26 '16

I'm with David. The concept is brilliant, and the icon is well-executed and reads as (I assume) intended, which appears to be "Seven T" or "70."

But the corresponding typography doesn't read that way. It reads as "sevent."

Perhaps a dash, bullet, underscore, or even a space between "seven" and "T" could help the read?

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atomicvibe May. 26 '16

And you know, Nitish, if it's at all relevant, you could even squeeze in a "70" read in the icon by rounding out all the corners of the 7 and then instead of that little square shape to denote the rest of the T crossbar, you could use a skewed circle.

I think if you did that, the icon would read both "seven T" as well as "70."

Again, that's all, of course, if the numeric association to 70 has anything to do with this brand.

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atomicvibe May. 26 '16

^The above suggestion might take a bit of manipulation to ensure that it reads as "70" and not "7 degrees."

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