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Description: Logo design for a financial advisor whose main objective is to specifically help women develop financial confidence through knowledge. The tree icon was inspired by a "money tree", and represents roots, nurturing, and growth--three important phases of establishing and planning one's financial future. The client asked that the logo invoke a feeling of calming peace and joy, and have a soft, inviting, yet polished look to appeal to women in a wide age group (30-50+) and varied professions.
Status: Client work
Viewed: 753
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