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Description: The logo is a combination mark, featuring the company name in two distinct lines and type styles. Primary Logotype: "CONSULTIA" Typography: The word "CONSULTIA" uses a unique, custom sans-serif typeface. It's distinguished by its rounded and simplified letterforms, particularly the 'C' and 'U', which have a light, open, and slightly "hand-drawn" feel despite their geometric nature. The lowercase 'a' is also distinctive, adding a touch of informal elegance. Style and Message: The rounded letters give a sense of fluidity and ease, which is a desirable quality in travel services. The clean lines maintain a sense of professionalism and accessibility. Color: The text is rendered in a light to medium blue shade. Blue is strongly associated with trust, intelligence, calm, and air/sky, making it a highly relevant choice for a business that deals with travel and consultation. Secondary Tagline: "BUSINESS TRAVEL" Typography: The tagline is set in a much smaller, uppercase, traditional sans-serif font. This provides a clear contrast to the unique primary logotype. Layout: It is positioned directly beneath the main name, grounding the design and clearly defining the company's service area. Color: The color is the same light blue as the main text, maintaining color consistency across the entire logo. The logo is minimalist, sophisticated, and professional. It successfully balances the unique, fluid design of the main name (suggesting effortless travel solutions) with the straightforward, clear tagline. The consistent use of the light blue color palette emphasizes trust and a commitment to seamless service.
As seen on: Consultia Business Travel
Status: Client work
Viewed: 64
Tags: wordmark • white
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