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Hey Mikey - are they trying to give a precision, detail type of message? - What is the name rooted in?**If this is heavy construction, I think this is a bit soft. I'd imagine it's B2B so they maybe more comfortable with 'the norm' in this case.**However, the mark is very clever but the type feels very small.

good points, raja. The 5R's simply stand for the 4 brother's (all the names start with an 'R%22). They work on large commercial, to homes, to commercial remodeling. This feels right to me, but they may disagree. I am waiting on them to give me some feed back. And yeah, after seeing this in reverse, maybe the type is a bit small in proportion. thanks for the feed back. very constructive. (no pun intended.)