by Mesha • Uploaded: Jan. 01 '11
Description:
The form for this logo was created for a client who makes ice cubes of this particular shape. The inside hollow was reworked to suggest a wine glass. The small "t" of perfect and "I" of ice are combined to create a continuity. The old logo used a serif font. The client wanted some familiarity to the old one, Didot was used as it is an elegant yet light serif font, to invoke that.
Status:
Unused proposal
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