DOA Catering Services

by Masson • Uploaded: Dec. 18 '07

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Description: Catering Services
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Jeff Fisher LogoMotives Dec. 18 '07

The illustrative element and DOA/Catering Services type treatments all seem a little light (or weak) to make a strong identity statement. The little green graphic piece seems unnecessary. There's a visual conflict in reading the name to the right, %22Catering Services%22 in italic, and the %22A%22 leaning to the left.**A non-design comment: DOA, commonly meaning %22Dead On Arrival%22 in the medical/emergency services field, seems an odd name for a caterer.**

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masson Dec. 19 '07

Hi Jeff,**Thank you for your comment. The name is actually D%D3A, so the %22little green graphic peace%22 is actually a comma above the %22O%22. Also regarding the name D%D3A, it%B4s an European company which is not working on English market and therefore the %22Dead On Arrival%22 does not apply %3B).**The logo was actually much %22stronger%22 to begin with but what can you do with some clients :).**I appreciate your comments very much, thank you.

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