Pico - Citycar brillante

by MDlogo85 • Uploaded: Apr. 28 '08

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Description: It's a logo for a project about vehicle design of Polytechnic of Turin.
As seen on: http://www.mdlogo.blogspot.com
Status: Client work
Viewed: 3046
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sdijock Apr. 29 '08

The car/lightbulb hybrid mark is just really strange looking. I think you're trying to force it too much. I would take another look at trying to integrate the lightbulb while still keeping the shape of a car intact. The idea/concept is fine, just work on refining the execution more.**Also, work on refining your kerning in %22PICO%22 more (the space in between the letters).

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mdlogo85 Apr. 29 '08

Thanks Sdijock for your comment... I would match the light bulb with the car in this way so the light bulb is more perceptible. Moreover the car profile is too rounded so I have unioned the 2 elements in this way because the layout it isn't so far from this. For the Kerning do you thinks the letters must be more distants?

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sdijock Apr. 29 '08

Regardless of the shapes of both the car and the lightbulb I just don't think your mark is working - the two symbols just don't go together the way in which you've illustrated it. As I said, it feels VERY forced. I strongly suggest you re-think the mark.**As for the type, I would start by shortening the baseline of the %22C%22 as it currently looks more like an %22L%22. I would then VISUALLY kern the type so that the spaces between each letter are more visually even. Personally, I think there is not enough space between the %22P%22 and the %22I%22 and the %22C%22 and the %22O%22. But that's really for you to determine for youself. Finally, your font choice makes the tagline difficult to read. I would choose a different font. Hope these comments help.

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mdlogo85 Apr. 29 '08

Ok I understand what you say... Now I try to re-think this logo... Anyway thanks for your comments, they are so important for me... I like to listen what the other people think about my logo... Thanks...

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