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DIOBO

by Logomotive • Uploaded: Jul. 24 '08 - Gallerized: Jul. '08

52012118a8bc075845c3f75f1c26adf1.png

Description: This logo designed for a an athletic shoe company hopefully competing with the some of the big dogs. This work is one of my most proudest concepts.The "D" represents the sections of a racetrack . The mark also has the shape of a human head with the hair flowing. The mark is strong and memorable. Hope you all see what I see as well.Custom type.

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LOGOMOTIVE Jul. 24 '08

Thanks Jon, BTW I Love your work so much.

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sandhya Jul. 24 '08

Bold. Strong. Progressive and memorable!

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Muamer Jul. 24 '08

I see what you see... and I like it. ;-) This is really nice!

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bartodell Jul. 24 '08

Been waiting for this one to get one here for months now buddy! Love it!

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tishbite Jul. 24 '08

I can see how nice this would look on the side of a shoe. Very nice !!

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AlexWende Jul. 25 '08

Very cool Logomotive as always! :D

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firebrand Jul. 25 '08

Nice one, Mike. Always great to see something new from you.

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brandsimplicity Jul. 25 '08

Very strong mark Logomotive.I want that shoe:)

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fogra Jul. 25 '08

The big dogs should be very worried.

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LOGOMOTIVE Jul. 25 '08

Thanks everyone, really glad to see you all like it as much as I and my clients did. Always nice to have the right logo chosen.

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nido Jul. 25 '08

not only does this compete with the big dogs... it belongs with them!

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willuper Jul. 25 '08

awesome. the mark has some nice movement.

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peterotoole Jul. 26 '08

I actually didn't see a head or a race track in this but a wing instead which is equally important. I love the way the small serifs are styles to compliment the symbol. Just beautiful. Very strong!

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Art Machine Jul. 26 '08

Okay, I'll be the grinch here, I think its nice but stylistically I see this close to Adidas. The type also seems just a little too low or its too close to the symbol. Anyway I understand your description well and it still is high quality work as always holmes. I'm curious if there's a coloured version?

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logomotive Jul. 26 '08

Thanks Julian, there's always going to be controversy over the more simplistic designs, especially in the same industry. The lines convey a different purpose, are horizontal,have rounded shape and form 3 meanings or more depending on how you see it. Everyone has an opinion. I back my work 100% an was not inspired whatsoever by any other works. I did my background studies. Now the PTO will make that decision. Hopefully I'll open a new pair of sneakers with this mark on it Christmas day and you can be the grinch who did NOT steal Christmas, LOL!!

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logomotive Jul. 26 '08

Be the Grinch who did NOT steal Christmas, LOL!! it cut me off.

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Art Machine Jul. 26 '08

I appreciate your response Mike.

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gthobbs Jul. 26 '08

I see the adidas parallel but it's unique still IMO. Very nice feel.

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dache Jul. 27 '08

Nice work. I wish you all the best to have your creation on your Christmas present :^)

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logomotive Jul. 27 '08

thanks glen and dache.

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roy.sdesign Jul. 28 '08

I dig it! and wish u good luck. nice job!

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cobaltcow Jul. 28 '08

i'd say this is close to the best I've seen of your work.
the simplest are always the hardest.

fav

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bornzen Jul. 29 '08

Brilliant idea and execution!

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logomotive Jul. 29 '08

Cheers and thanks!!!

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topfuel Jul. 03 '09

Most exsellent (sic)...VSOP

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gpxl Dec. 26 '09

strong, I love it ... the mark can be also a shape of a wing "the winged sandal of mercury"

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logomotive Feb. 22 '10

Thanks topfuel and gpxl.

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lumo May. 05 '10

I could see this one on shoes! Great job!

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!mude Apr. 07 '11

This is so well executed mike. So simple but so much character. Did the company ever take off?

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logomotive Apr. 09 '11

Thanks James.
Dennis, I wish, one of those ten year projects I guess. Client wanted me to do like 10 Pantone combos for shoes etc. I have not heard from since.

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!mude Apr. 10 '11

Hmm, what a shame. Would have been nice to slip in to a pair of those wouldn't it :)

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logomotive Aug. 06 '14

This project really disappointed me, I was excited to get a new pair of sneakers.

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