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Description: When the client came to me originally, They had a raw text logo he made in word and said "we need something better." This was to be the re-branding of the restaurant. So we decided to launch it in style. We sat down and compiled a list of themes and feelings that the company needed to portray. There was always a need to focus on the "essence of good food and great company" motto, the concept was to use the "Black Salt" in signature dishes, cocktails and as a table salt along side white pepper. This meant that Black Salt was not just a name for the venue, it became a symbol, an icon, a foundation to build and create from. The resulting creation holds a versatile image which blends beautifully on menus, outside signage lights, frosted glass doors and staff uniforms, while still holding true to its original "good food" and "signature dish" concept.
As seen on: http://leewoodbridge.com/projects/black-salt-restaurant/
Status: Client work
Viewed: 1556
Tags: • lee • awesome • restaurant
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