Cheti
by LaddDesign • Uploaded: Feb. 20 '12
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Description:
Cheti’s mission is to create opportunity for the impoverished children of Tanzania, and across East Africa, through education.
The symbol’s form is simple and modern to be easily recognized, but the deeper meaning lies in what the elements abstractly allude to: an eye. Wide open, the eye of a child looks upward in hope, taking in all the experiences and opportunities provided.
The C in Cheti is leveraged to tie back to the name. The bar and C are structured as a sturdy triangle in shape, while leaning in to each other for support and strength. It is clean and professional yet personal and human.
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Client work
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