Hardnfast

by KeithBlues • Uploaded: Mar. 26 '09

b46e43e6518a98ae29fc2570e9977b92.png

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Description: Logo for my clothing brand aimed at the Motorcross market and adrenaline sports.
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chocolatl Mar. 26 '09

nice, really nice, I like it %3B)

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Paul Rand Mar. 26 '09

Is this for a woman's line?*I see a woman's anatomy.

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ryantoyota Mar. 26 '09

I think this is a beautifully balanced mark. Both visually and conceptually. It's simple, but not too simple, with enough character to set it apart and give it some emotion.

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epsilon Mar. 26 '09

This looks a bit like skunk's tail to me%3B though the heavy black part at the bottom is sufficient to break the association.

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keithblues Mar. 26 '09

Paul, you are right! Haha, not everyone sees it straight away. I get people asking curiously about it which I find quite funny. The general concept is based on aerodynamics, signifying speed and the cheekyness of the ahhmm, which I feel gives it a mischievous edge! It is aimed at both men and women. Thanks for your comments.

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