by Karma • Uploaded: Jul. 12 '08
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South African ISP
ADSL to Hosting
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How is the mark related to Africa?
ReplyHi there dache %26 CD, I'm struggling to answer this without it coming out wrong, but here goes.**http://rajasandhu.com/graphic_design_rates/graphic_design_rates.html (no. 9)**Being from Africa doesn't automatically mean that we need to put the map of Africa or an african symbol of sorts on our logos.**We could, but then we'd all look so similar and so literal.**http://phosphenez.com/web_africa_spoof.png**
ReplyWeb Africa is a multi purpose ISP. It does hosting, ADSL, dial-up, dedicated servers and a whole host of other things. Each 'wedge' in the logo represents an aspect of the business. And although the wedge is a section of the business, they 'overlap' in the logo to show that everything is intergrated. The parts make the whole. The pull through of the branding makes it really come alive because on each page of navigation on the site for eg. you will see that you're on the hosting section for example because the dominant colour on the page is the colour of the 'wedge' that was assigned to hosting. The list is endless, but this gives you a better idea of the reasoning behind it.**Africa doesn't play a part here. %3Cstrong%3EThe mark talks about the business, not the name of the company.%3C/strong%3E
ReplyYou're welcome clashmore, thanks for your input.
ReplyNo CD, the green flag is up because I STILL want input. I don't understand the tone, and I'm not sure exactly why you have to be like that, look at your initial responses, and then perhaps you'll see what I mean.**The bold was necessary, in case you don't want to read the entire explanation in detail, i just highlight the summary.**I want people to tell me what they like, don't like, colour choice, kerning etc.**Because you didn't have a successful debate on the Africa issue, people should stop giving input? That doesn't make any sense.
ReplyYou know I love you all, but just was wanted to say, CD, bro how does your logo relate to a climax design, I see a 'b' and a 'd' (maybe slightly phallic LOL!). Clashmore, how does the dog relate to your name (assuming it's your logo). Not being confrontational, you guys know me, but I am genuinely curious based on your input here.**Other than that, I agree the right elements are there for a good logo, just have to play with the Rubik's cube a bit**Peace!
ReplyThat age old argument of 'what does the mark have to do with the business' is not worthy of a site of this stature. If I was to highlight examples of companies whose logos have no visual relation to the nature of the name or business, the list would be very very long. I think the debate is trivial. Anyone agree?**On a side note, China is cleaning house at the Olympics!***
Replyi agree with Raja... China are totally cleaning up!!!
Replyahhh David, sorry, that didn't cross my mind, makes much sense now.**
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