Iakovou Swimming Pool (swimming school)

by Kalli • Uploaded: Aug. 28 '11

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Description: Logo for a swimming centre, that offers mainly swimming lessons for children and some aquatic-fitness programs for adults. The wording is in greek, the swash-like wave under the middle 'O' is replacing the horizontal bar of the greek letter 'omega'. Kinda stuck, so critiques are welcome! =)
Status: Work in progress
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robiro Aug. 29 '11

I like the symbol and the type. Would try a blue instead of the greenish-blue color, and a lighter gray.

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Kalli Aug. 29 '11

Wow, my first ever comment! %3D) Thank you!*I tried a few versions with slightly different tones/shades, I can see it now that the swimmer needs a more lighter gray. Thanks for suggestions! The client has asked me to possibly throw in a more dynamic/energetic colour too, like red or orange... but i honestly can't see how that can happen, thats why i'm kinda stuck too..*

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action Aug. 29 '11

I am happy that this logo status is WIP

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lumavine Aug. 29 '11

In love the idea of the dolphin/swimmer mark. Maybe eliminate the goggles and cap on the person and just go all grey? The overall composition seems like it could be improved too. Great work!

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Kalli Aug. 30 '11

@lumavine, happy u like the idea! Did try it without goggles %26 cap but client didnt think it felt like a %22proper swimmer%22 if u know what i mean..*Appreciate everyone's comments %3D)*Just a uploaded a new file with small changes..

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lumavine Aug. 30 '11

Why should it be a 'proper swimmer' if they are targeting casual swimmers like children and adults looking for an exercise activity? Maybe if it was a pool for Olympic training. Have you tried the glasses in white (cut out of the shape to show the background through)?

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Kalli Aug. 31 '11

hmmm actually i do think that goggles %26 cap relate more to a swimming pool, without them he looked like he could be swimming in the sea too..*In this coloured version (actually not this one here, but the other file I uploaded) I tried the 'cutout' goggles but he looked a bit creepy %3DP*But the cutout goggles really work better on the monochrome version I made (black, or white in case of dark backgrounds) as secondary logo for any printing difficulties. %3D)

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action Aug. 31 '11

%22What does that mean?%22**It means that I love this logo idea, but in my opinion execution is a bit weak, can't wait when I will see final version of it. Wish you luck Christina, I like the way you are going!

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Kalli Sep. 13 '11

yep, this is definetely in early stages, happy u like the idea paul!

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