Cinco Minutos

by JohnBoerckel • Uploaded: Aug. 04 '08

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Description: Cinco Minutos is a fictional Aids awareness campaign to take place in the Dominican Republic. The logo is an abstraction of the Dominican's national flower in bloom and the Aids ribbon.
Status: Student work
Viewed: 2030
Tags: campaign flower ribbon AIDS
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chanadesign Aug. 22 '08

I love the combination of the elements... but the Aids ribbon is supposed to be red!

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JohnBoerckel Sep. 27 '08

ah, yes, well initially of course it was red, but the orange was a better solution for the audience targeted and it can still be read as the ribbon. The campaign was to help bring Aids awareness with an inviting and comforting mark because there is very little knowledge about Aids in the Dominican Republic and how it is free and easy to get tested. The red was simply too scary.

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