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Description: First, in the negative space there is an 石 (Chinese, AND Japanese for “stone” or “rock”). I did a lil’ movin’ around of the lines so that I can make that “1″ taking up the right side of the logo, representing the emphasis of “one” the campaign has going. That “1″ also looks like a house, representing shelter, which is what the Living Stones team is providing for the orphaned children in China. Each little shape in the positive space looks like flag stone, playing on the name “Living STONES Village”, and that is also why I made the logo green, to represent life. For the font, I picked an organic one named “glue”, I can’t remember from where, but the “P” looked a bit like an “F”, so I fixed it, and made all the letters a lot less sharp. Originally, the logo was a flat color for simplicity, but I aded some shine and glowy gradient effects to it to go along with the other Web 2.0-ish logos like the Facebook and Twitter ones. On the website, it’s right up next to them, representing it’s own!
As seen on: Living Stones Village
Status: Client work
Viewed: 3429
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