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Description: Ice Cream Factory company, a leader in producing ice cream, wishing to broaden the range of products, and to strengthen its position in foreign market, wanted us to do the redesign of their corporate identity. We were engaged to think up, create and establish a new esthetics for the purpose of strengthening and harmonization of their brand portfolio. Together with Balsa Garcevic in order to realize the task that was set before us, besides thinking up a name for the product line-Ice Fantasy, with a slogan Imagine Ice Cream, we created an elegant, black, non transparent package, thus showing our creative boldness as being the first to launch this kind of package onto the market. Soon after, several other companies placed their products in similar packages, however it was the Ice Cream factory which received the award for the best export brand.
As seen on: http://www.nvinsight.com/visual-identity/
Status: Client work
Viewed: 601
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