Mama

by InkwillDesign • Uploaded: Jan. 06 '10 - Gallerized: Jan. '10

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Description: Logo for sustainable technologies company based in Berlin. They didn't want a literal mama so I used a matryoshka instead. This word derives from the Russian female name Matryona, which at the same time was derived from the Latin root "mater", meaning "mother". Not only does it represent the concept of motherhood but also safety and protection, since Mama develops sustainable technologies and businesses.
Status: Client work
Viewed: 12331
Tags: lady mother mom woman
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Lets Discuss

ru_ferret Jan. 07 '10

matryoshka (: *smart

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epsilon Jan. 07 '10

Really great concept.

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JF Jan. 07 '10

Would you consider adding a blue or green tone/color to signify life/growth/sustainability? Great illo, type work, balance, and scalability. Everything works.

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acara Jan. 07 '10

brilliant concept !

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brandsimplicity Jan. 07 '10

Awesome! Love to see how the branding develops down the track.

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webcore Jan. 12 '10

I love this. Well done!

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neogrey Jan. 15 '10

while I'm familiar with the matryoshka concept, I would suggest less literal depiction - eg, you don't need the eyes and mouth...not sure what is that three leaf thing tho...usually inside matryoshkas there's another one, not some leaves. No use for that shadow, as well.

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William © 2009 Jan. 15 '10

Thanks everyone for your comments. I considered some green but they decided to go with these 2 colors only. Regarding the face, we think that it looks more sensitive and motherly this way. Client feels that this matryoshka (with this expression) tells a nice story and that is exactly what they wanted. Leaves stand for sustainable. Thanks for your suggestions.

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Petro Feb. 13 '10

Matryoshka is very colourfull russian traditional toy. But yours not so. May be better to use more red colour.

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Inkwill Design Feb. 19 '13

Thank you, Petro. As I stated above, the color scheme was provided by the client.

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