Aug. 03 '11
Add to Pad
Hi everyone. Do you think the concept is a bit hard to see?
Work in progress
I like the look of this. I see a mouse and a padlock or perhaps a bag. What is the entire concept that you're trying to convey?
Thanks, Nick. I'm trying to convey the idea of online privacy and security, hence the mouse/padlock combo. If you saw a bag too, probably I'll have to make the padlock more obvious.
I definitely saw a mouse and a padlock at first glance, and I immediately thought %22online security/privacy.%22 So for me, this design was successful. However, I *can* see how some would see a handbag, so perhaps the padlock could be a bit more defined. What if the mouse cord formed a keyhole in a sort of continuous line style? What if the padlock were not a solid shape, but rather comprised of multiple horizontal lines? If you look at a standard padlock, the body is formed from multiple layers of relatively thin steel: http://www.coachingintogreatness.com/padlock.jpg
I think you're conveying online security very well. The image of a bag didn't really come across much at all for me. I don't think its an issue.
Thanks, guys. Anyway, I'll try to do what atomicvibe suggests, perhaps it looks better.
The first thing I saw was a leaking penis!*
Oh no, I see what you mean. Now I'm worried.
i wouldn't worry about that. I'd be more worried if my junk looked like a computer mouse. I think this concept is working pretty well right now. Is there gonna be type with it?
Well, not anymore. The client rejected it because he didn't get it (he first saw a two-lane tunnel divided by a wall). Once I explained it to him, he didn't see any connection between a mouse/padlock combo and online security.
:/ bummer. sorry to hear that. Oftentimes when I really want a logo to succeed with the client (which is all the time i suppose haha), I'll build a little presentation for it, show it to my non-designer friends, and see if they get it. Tell a story about the logo before you reveal it to them. Explain it to them before they see it. If i were presenting this logo, I would do a little back story about how your research showed that the most memorable visual connection with security is a pad-lock (show several images of padlocks here). Then talk about images related to an online experience (show images here including several images of computer mice, preferably shown from above). Build that up with how through research (that part's very important. trust creates knowledge and understanding with your client) you have combined these images to create something unique that perfectly symbolizes not just the image of online security, but the CONCEPT. Never just send a logo to a client and say, here ya go! hope you like it! **I'm not saying that's what you did. Heck you may have put together the best presentation ever seen. I'm just in a blabbing mood this morning haha Good luck! Keep this logo in your back pocket for future use!
A two-lane tunnel divided by a wall!?! WTF? I swear, design is like a rorschach test for some people, and it's amazing how some see the most random stuff in designs. Unfortunately, when you pitch an idea to a client, and they do see something random, there's often no way of ever bringing them around.**For example, this is one of MANY concepts pitched to a client:*http://bit.ly/ow7QWz*They kept asking for a map of the U.S. in the design, and after a few unsuccessful initial concepts, I tried to appease them by putting in a *very stylized* map of the U.S. In this concept, I pitched the notion that it's not just a stylized map of the U.S., but also a very subtle word bubble, emanating from the tagline, which supports the overall idea of sharing one's story. The client saw a fish in the shape, and absolutely refused to see anything OTHER than a fish. Even when I overlaid a *REAL* map of the U.S., and demonstrated that, if you look at the shape of the U.S. as a whole, it *is* a bit fish-like%3B it's got a head, dorsal fin, pectoral fins, tail, etc. They didn't care. They saw a fish, and immediately scrapped the design.**Anyway, while Nathan has an excellent point about presentation being crucial to pitching logo designs, sometimes clients just don't get it. No matter how hard you try. That's life. But, thankfully we have logo design awards, and online presentation sites like LP, here, to show off the *good* stuff that clients slept on. :D
Haha, thanks, Nathan, for all your explanation. And, Jon, hilarious story. I'm not American (I mean, I AM American because I was born in Argentina which is in the Americas, right??) but still clearly saw the US map.**I do present all my logos along with a brief description, using a template I designed (although Nathan's words make me want to take up the initial idea of creating a minisite for online presentation). But in this particular case —and only for this concept— I sent him a, let's say, %22unofficial%22 screenshot. By the way, my 9 year old nephew immediately spotted the mouse and asked me, %22is it for a 'password company'?%22.
(What happened to the dashes? I should have used hyphens instead.)
%5ELOL @ your nephew getting this, but not your client. Says a lot about just how much preconceived thoughts/ideas/notions/biases come into play when people view artwork. A young child has very little life experience to affect their perception, unlike adults. This is often why children are so expressive in their own artwork%3B they're able to be entirely free to create without restrictions based on social norms. Very interesting stuff.**Regarding dashes, I've learned that LP doesn't like many special characters, including em- and en-dashes. So forget about em-dashed parenthetical phrases on here. Gotta go for the ol' %22space hyphen space%22 technique, or just use parentheses.
Looks god, I got the concept straight away. Don't think it is phallic.
Looks good, not %22god%22.
I might recycle this one. Thanks, fineline.
You'd better keep this! Solid concept and execution, man. Add some type and it's a great portfolio piece.
no not phallic for me, great concept!
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