by HelveticBrands • Uploaded: Jul. 03 '08 - Gallerized: Jul. '08
Description:
Invento media group is a greenfield project founded initially by 6 students in Bosnia-Herzegovina. Their branding strategy relies on one master brand with several branches, each of which deals with different products or market segments, but all of which are being marketed under one unified visual identity. They are also the first of their kind to offer Bluetooth marketing services in South Eastern Europe. The 6 color tones in their new logo reflects the number of founders. The rationale of the symbol is based upon a light bulb, which is most commonly associated with innovation, and also that of a tree representing growth.
As seen on:
http://www.dache.ch
Status:
Client work
Viewed:
7779
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Lets Discuss
Clever dache %3B)
ReplyI see an i on a rainbow colored coffin. Must be one way of seeing it. Anyway, nice work!
ReplyVery professional and well thought out. Colours, font... all good.
ReplyFor some reason I keep seeing this as a giant lollipop on the front page. I know the concept behind it. But I can not get past this sucker. Sorry bad pun.
ReplyI see a fat lady riding a bicycle from behind...
Reply@tdf: gold! absolute gold. you just made my day :)
ReplyROTFLMFAO!
Reply@bartodell : Thanks**@saawan: What a creative vision you have. Thanks for the comments.**@mr2creative: I appreciate the input.**@clashmore: Your limitations are self imposed.**@tdf: You have a fun vision :)
ReplyDache have you ever considered the subliminal instances of always using a %22rainbow%22 of colors in your designs considering some common associations in the society we live in today? Not saying or imposing anything bad against those association of colors, however, the key to being a great designer is not setting a style and being able to adapt to what your clients need, not what you impose on them. Just a thought.
ReplyDavid, you are correct in your thoughts - I do provide a detailed guidelines document. **Bart, saying I always use a certain set of colors is the equivalent of me saying you always use brown and blue with circular text effects. It is an over simplification of your entire work and not really necessary.
ReplyWhich is the used font?...
ReplyI think dache's style __is__ recognizable. But if he's happy at what he's doing while making money out of it and the client is happy with the results everything's fine to me. What we're doing is not too important anyway.*My 2 cents.
ReplyFirst off, let me say, this is a nice piece of work. Secondly, at tdf, that is probably the funniest observation I've ever read on this sight. Even though most people will never notice, it is freakin' hilarious and so true. Dache, I'd suspect you have nothing to worry about. :-)
ReplyWhile I agree Dache has a very unique and recognizable style, he also has some very versatile works in his portfolio. To say he imposes his style on clients is funny in my opinion, isn't that why the clients chose him in the first place?
Replywell said alto.**well said tdf!!**what film David???... sounds interesting... but then again.. can you imagine a world without glass? %3B)
ReplyYeah, dache uses rainbow colors very frequently in his designs, and they always work. Let's pretend you're a potential client and you look through his site. If you see his logos you'll know his style so I'm pretty sure that the client somewhat expected what style he would come up with, right?**BTW: great logo, love your style.
Reply%22Should a designer have a signature style?%22**I think every logo has a part of the designer(s) in it. We cannot work invisible, but each logo should be context dependent.
Reply__%22what would separate me from others is the quality of my work.%22__*I see a lot of over-confidence in your words and also in some comments of this logo's designer. Confidence is good but over-confidence isn't.**Clients come to you only if they're impressed by your portfolio. Different people have different tastes. There will be people who don't like your work also. You can't impress everyone. **Either for a designer or for an artist, the base is same. It's **art**. It's just that artists sell that art to clients who like it but designers sell the art going by the client's likes. You try to impress the client with your work. If the client imposes on you and makes you deliver shabby work you should be ok with it as you discovered another style which wasn't yours previously!**__%22Making a conscious effort to find your %22style%22 is okay for artists. For graphic designers, not so much.%22__**An inherent style would always be visible in a range of a designer's work. In the end, you'd be happy if the world recognizes your work by your name but not just your clients to who you delivered good work without any intrinsic style. That's why people remember Saul Bass' work, Paul Rand's work etc. Remember that they too were graphic designers, not artists!
ReplyI haven't been on in a while...**You guys are getting gangster on here. Rough thread.**Dache, The logos is alright for me...but the comments on here are crazy.**Personal taste is personal taste...there is no right or wrong. Just opinions.**Nothing wrong with that.
ReplyI agree to an extent, civilized for the most part. **There are a few specific attacks. Dache seems to always be a magnet for these %22civilized%22 debates. **I still love you all. XoxoxooxXOXoxooxooxoxOXOOX
ReplyThanks for your comments and support.
ReplyAs a former employee of Invento Media, I can contribute to this debate with first hand experience- we did seek dache for his style, and quite frankly, I can't see how it could've been otherwise. A designer should be someone you seek for his particular style, and not just any random person that will accommodate your requirements. It's what makes it a creative line of work. **If there are people who believe a designer should implement exactly what they have in mind- they should go on and become designers themselves. Otherwise, a designer is denounced his creativity and becomes nothing more than an operator- that guy that knows Illustrator. **As for the logo- everybody at IMG was extremely happy with what dache produced, and in effect this logo cut the branding mess the company was hurtling into. **Apart from being, IMHO, a great designer, he's also a great person to do business with, which isn't, inter nos, something I can say for majority of other designers I've worked with.
ReplyThanks for the kind words Sanjin. It was great working with you all :%5E)
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