Brokers

by HelveticBrands • Uploaded: Dec. 02 '07 - Gallerized: Dec. '07

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Description: Brokers is a reality contest for finance college students, it is a stock market simulation contest. A team of 5 members receive a portfolio of 1 million dollars in virtual money to make trades in the mexican stock market and the foreign exchange market. The team who makes more virtual money wins a scholarship. The bull was created in reference to the primary market trend of a bull market.
As seen on: http://www.helveticbrands.ch
Status: Client work
Viewed: 17224
Tags: helvetic brands helveticbrands dache
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Lets Discuss

OcularInk Dec. 02 '07

Nice bull. Nice type. Nice logo. The icon could move slightly to the right. I know it's centered, but visually it plays tricks on your eyes because of all the empty space above the R and S in BROKERS. Maybe you tried that already.

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shorecreative Dec. 02 '07

I like it Dache. It reminds me of the beautiful simplicity in the old Picasso space drawings.*It seems perfect for the finance industry, but may be a little formal/corporate for a student competition? Having said that, I bet some finance students are pretty serious!*Sam

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firebrand Dec. 02 '07

Nice linework and movement in the bull, dache. IMO a little thick in the hind leg.

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nido Dec. 02 '07

i like the cave drawing style!.. mind me asking if that was your intentions.. %26 why that particular style to go with this?...**but nice none the less

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Art Machine Dec. 02 '07

Hey dache, well done. But I noticed the bull could need a little more (body) tension. I think making the bull look more to the ground would do better. And concerning the head of the bull, I think it needs to be bigger/ longer. Right now one could also see a dog but I think with a longer face looking down and maybe some tweaks here and there this will be better.

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logomotive Dec. 02 '07

That was the first thing that crossed my mind when I saw this logo. I mean broker and all, sorry dache I know your not at fault here. Perhaps change their mind with that idea.%0D*%0D*

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Darrel Dec. 02 '07

Brokers using a Bull is like Lawyers using Scales of Justice. It's an icon of the industry, not a particular company.**This logo is nice. Well done!

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logomotive Dec. 02 '07

@ Darrel, Why because Meryl Lynch established that? what are you basing this from?

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logomotive Dec. 02 '07

I think if you add the horn to the left justa little it would give this a polished look and add the right perspective.Right now the horns look kinda funny shooting stratight out like that.

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daleharris Dec. 02 '07

hey logomotive, darrel is right it is an icon refering to the industry.. bull markets and bear markets and all that jazz. the meryl lynch thing is a very real concern however because they are so well know.. though to be fair this is not a business competing with meryl lynch at all it is a stock market simulation contest for students..

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rambal Dec. 02 '07

nice illusration.. i like the mark.

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dache Dec. 03 '07

blesseville : Thanks for the comment.**OcularInk : Very strong point thank you. I have applied your idea in the image above.**shorecreative : Thanks for the compliment. The works of Picasso have always been a great influence in my work.%22Maybe you already read about that?%22:http://www.webdesignerwall.com/general/david-pache/ :%5E)**firebrand : Thank you. Yeah he is a buff one.**nido : My very first day in art history class was on the famous cave drawings where we had to paint them. I would not refer to this style as cave drawing but I see where you are coming from. My intentions was to express the animal in the least amount of lines to reenforce its strength. I also wanted to use a new style as I do with each logo. Thanks for the comment.**ClimaxDesigns : Thanks for adding it to the gallery.**Darrel : You are correct, thanks for that and your appreciation.**Art Machine : Thanks, Ill have a look.**logomotive : I may very well try that horn to the left idea, could work. Thanks.**daleharris : Thanks for explaining.**rambal : I appreciate it thanks.**andrendhiq : Cheers :%5E)

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OcularInk Dec. 03 '07

You rock!! Looks great and definitely belongs in the gallery. :-)

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logoholik Dec. 03 '07

Excellent mark David!

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logomotive Dec. 03 '07

LOL! @ Dale, yeah it hit me just after I made the comment, duh! musta been brain dead.

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dache Dec. 05 '07

Thanks for your comments everyone.**OcularInk : Good suggestion once again, thanks.**logoholik : Thanks Bojan.**aaliyah : I appreciate you likeing it and voting for it, but does its score really matter?

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dache Dec. 05 '07

logomotive, I really liked your idea, thanks for that.

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logomotive Dec. 05 '07

WOW, well to me it looks GREAT, not becuase I said that but it did make a nice difference. good work as usual.

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AL Dec. 06 '07

Nice. It reminded me of a bank PEKAO (www.pekao.com.pl)*However, if this is for a contest, I think the bull should be in a 'fighting' pose.*Cheers!

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admarcbart Dec. 06 '07

PEKAO is a buffalo is it not? Sure looks like one if it is not. LOL.

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dache Dec. 06 '07

Thanks for the comments! Client is super happy.*logomotive, thanks to you once again.**Al, you have quite an imagination :%5E)

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inko9nito Dec. 09 '07

Love it! Another great logo, dache!

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dache Dec. 10 '07

Thanks Vera :%5E)

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grubedoo Apr. 21 '08

I love the typeface. It works great with the icon (what font is that?). **The only critique I have is that the back leg comprised of a single line feels light in relation to the rest of the bull. I think that slightly thickening that line would visually balance the bull icon.

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dache Jun. 18 '08

Hey guys, I have just recently posted the case study for this project on the %22dacheboard%22:http://dache.ch/index.php/dacheboard/. **%22Case study: Brokers logo design process%22:http://dache.ch/index.php/dache/comments/case_study_brokers_logo_design_process/*!http://www.dache.ch/brokers/brokerslp.png!***Thanks grubedoo, your question is answered there too.

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rick! Apr. 05 '09

brilliant!, love the concept!

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dache Apr. 30 '09

Thanks very much guys.*

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felro Jul. 29 '09

My favorite from you dache. %3D) Awesome work.

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JF Aug. 28 '09

Love this. Great work, dache. Super-clean and effective, as always.

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logoboom Aug. 31 '09

Thought I commented here...always liked this one.

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Brandsimplicity Sep. 13 '09

Yep, I sent them a report yesterday regarding the bottom one...let's see how fast they act on it.

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dache Sep. 14 '09

Thanks for your assistance and comments guys, greatly appreciated. It looks to have been taken care of rather swiftly.

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helvetic brands Feb. 03 '10

Selected for LogoLounge Master Library Volume 2 ( Animals %26 Mythology )

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