Ariadne

by HelveticBrands • Uploaded: Jun. 28 '10

5de589e222a8fd5bad901df9f8b6cec4.png

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Description: Ariadne is a firm of Senior Lawyers and Business Consultants that have joined forces to offer out of court dispute resolution. The name of the company derives from a character in Greek Mythology therefore the word mark is inspired by the Greek Alphabet.
As seen on: http://www.helveticbrands.ch
Status: Client work
Viewed: 1915
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logomotive Jun. 28 '10

interesting dache, feel the serifs are too inconsistent with the horizontal stokres of R, E, D, and D feels too narrow to me.

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Art Machine Jun. 28 '10

I agree on the %22E%22. Also I'd suggest to make the bottom %22crossbar%22 of the %22A's%22 as thick as the horizontal strokes from the other characters. Maybe the %22D%22 is too narrow as well...

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helvetic brands Jul. 14 '10

Thank you for the interesting and helpful comments. I have now updated the design.*The previous version can be seen by clicking %22here%22:http://www.helveticbrands.ch/wip_lp.png.

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