by HayesImage • Uploaded: Feb. 02 '13 - Gallerized: Feb. '13
Finished design for Pharmabond.
The custom type was dumped (amicably) in favor of a bolder, more versatile typeface.
Brief: Pharmabond are a new medicinal supply company in the US, deal with mostly bulk supply for private practices.
Concept: The apple represents health; it is a continuous line with a loop implying ongoing health. The loop doubles as a droplet, to symbolise medicine, water, purification, etc. The leaf is also a subtle P. The blue enclosure is a protective seal to ensure ongoing health.
As seen on: Last Version of Custom Type (dribbble)
Status: Client work
Tags: Healthcare • Product • Bulk • Chemist