Halfway House

by Harley_86 • Uploaded: Jun. 25 '11

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Description: Concept for a convenience store and fast food development situated at the “halfway mark” on the Perth-Bunbury freeway. (2011)
Status: Just for fun
Viewed: 2909
Tags: Australia freeway store Convenience
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Lets Discuss

dannygdammit Jun. 26 '11

isn't the name a bit depressing though?

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JF Jun. 26 '11

Agreed%3B though can't change client's name, the design does nothing to offset any negative connotation. IMHO, the design is chaotic, not reassuring. And I'd like to think with a name like that, one would like to reassure the viewer.

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logomotive Jun. 26 '11

Art is in the eye of the beholder as is logo design. BTW how did this get %22gallerized%22?

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bitencourt Jun. 26 '11

I like the 'House' type.

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brandclay Jun. 26 '11

@bitencourt - looks like 'house' was live traced from a metroscript type example

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LaughingNinja Jun. 26 '11

I like it but it seems like there's too much going on.**//Jenn @ a %3Ca href%3D%22http://www.integraphix.com%22%3ECreative Agency%3C/a%3E

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harley_86 Jun. 26 '11

I'm just as surprised that this was featured, not my favorite though still flattered.

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cresk Jun. 27 '11

I like the house type too, but Mike's questions remains :)*

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brandsimplicity Jun. 27 '11

Having once worked at a Substance Abuse and Addiction clinic http://www.drneilbeck.com I find this in very poor taste. I would suggest trying to leed the client into a renaming like %22 Half-time House%22 or something similar. I travel that road often...to the pot of gold called Marg's

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