Esperanza

by DanielGarcia • Uploaded: Aug. 09 '15 - Gallerized: Jan. '17

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Description: Esperanza is a Mexican brand dedicated to natural beekeeping, organic honey and other honey-based products. Kudos if you spot the E. https://www.behance.net/gallery/30359787/Esperanza
Status: Client work
Viewed: 3018
Tags: logo mark identity branding honey organic
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Lets Discuss

OcularInk Jan. 25 '17

I like that the E isn't too obvious. Did you try the logo out in all gold? The black feels a little harsh in this natural and organic space.

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Borinagge Jan. 26 '17

Thanks, Kevin! You know, I tried that version, but, we wanted to emphasize the name and to contrast the amount of golden tones used across the applications, luckily cmyk black doesn't feel like that harsh once printed.

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