AURI Footwear

by DanielBeaton • Uploaded: Mar. 12 '10 - Gallerized: Mar. '10

81048eb87e73983f35cd816974bd1c91.png

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Description: Logo revamp for the footwear company based in Southern California. Custom type.
Status: Client work
Viewed: 11867
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Lets Discuss

JoePrince Mar. 12 '10

I like it, sweet type!

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epsilon Mar. 12 '10

This is really clean and tidy. Well done.

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jerron Mar. 14 '10

Did you try making the A out of U shape flipped around to make it more interesting and compatible with the rest?

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mcdseven Mar. 14 '10

%5Egreat suggestion.

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danielbeaton Mar. 14 '10

Thanks for the comments and the suggestions. Jerron I did try making the A out of the U shape and we almost went in that direction but felt it was too big of a departure from their older logo.

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dezinart Mar. 15 '10

So simple and beautiful :-)

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jonnyd Apr. 08 '10

too simple... nothing in it for me!

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epsilon Apr. 08 '10

%5E Yeah, needs a gradient... lol

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tabithakristen Apr. 08 '10

I disagree jonnyd - There's something to be said for something SO simple that can catch your eye and draw you in like this one does. It's great.

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gary Apr. 08 '10

the %22u%22 look a bit bigger? It simple and clean :), but it does look like existing font type that been using, not sure , just my opinion.

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Jonnyd Apr. 08 '10

@Tabithakristen... Sure it's ok as a piece of 'type' but not a gallery piece.

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