by DEMOGRAPH • Uploaded: Dec. 24 '13
Demograph is a marketing design company focused on identity and branding. The word Demograph (which was conceived and isn’t actually part of the English dictionary) literally translates to “draw people” — demo (people) and graph (draw) — which serves as the company’s tongue-in-cheek tagline referring to ‘draw’ in both contexts of attraction and design.
The logo depicts a modified version of the internationally accessible man icon (think washroom wayfinding signage) situated within a pencil. DIN was modified to create custom lettering for Demograph. The lettering was modified to match the radial grid that the logo was built on. The modified DIN ‘O’ from the name is used to frame the icon giving it a modern look that appears familiar yet edgy.
Status: Client work
Tags: Demograph • Demograph • monochrome • black