by ConcreateStudio • Uploaded: Jul. 26 '13
The overlapping of two shapes: a rhombus (the material) and the "F" letter (Fond.al.pi.), generates a new shape, a pointing arrow in the upper right, symbol of growth, development and improvement.
The type, realised as to appear balanced and determined, considers the necessity to have a great legibility.
As seen on: Concreate Studio
Status: Client work
Tags: • Negative space • Negative space • Typography