Fury Unleashed v2

by Chanpion • Uploaded: Jun. 04 '07

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Description: Work in progress so all comments welcome. This is for a sports equipment business. This whole logo can be viewed upside down as well with Fury being an ambigram. The 'scribble' is a 'F' gone energetically crazy!
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senterbrands Jun. 04 '07

Interesting. When I read this I first saw...funy! LOL

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OcularInk Jun. 04 '07

I'm feeling this one so much more. Now all you gotta do is make 'unleashed' read as an ambigram. :-P

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senterbrands Jun. 04 '07

I smell a challenge...

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chanpion Jun. 04 '07

Thanks guys. But naah, I'll leave the crust work for Mr Langdon. Had enough ambigram for the week. I'm walking with my head tilted these days : )

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Jeff Fisher LogoMotives Jun. 04 '07

Wow...I think it's much stronger with this icon element. Very nice!

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raja Jun. 04 '07

I think with someone of your skills, you can do a better treatment of the ambigram's lettering (which is genius BTW)

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sdijock Jun. 04 '07

Great logo! However, regardless of it being an ambigram, I don't think you should invert the word %22unleashed%22 because the average consumer won't get the whole ambigram thing anyway. All they'll see is an upside-down word and wonder why.

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nido Jun. 04 '07

no no no... you need a picture of steven seagal next to it!!! %3B)

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OcularInk Jun. 04 '07

@ nido : now, that's what I call fury. And have him breakin someone's knee cap!!

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Jeff Fisher LogoMotives Jun. 04 '07

I like the upside-down unleashed just because it would cause a consumer to say 'why.' Sometimes causing the viewer to react with a 'huh?' is just what an identity needs to be 'branded' permanently in their mind.

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nido Jun. 04 '07

...hence sho kosugi!!!

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Thomas Jun. 05 '07

Very nice! The mark is great and the font treatment very punchy. Congratulations!

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sandhya Jun. 28 '07

this icon definitely complements the typeface. nice work!

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dache Jun. 28 '07

I find it to be very contained fury, almost oppressed in its shape. I see two %22F%22's in the symbol although you mentionned one in the description, I am curious about this for the symbolism of two %22F%22's going energetically crazy in a fury represents a conflict rather.

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chanpion Jun. 28 '07

Hey dache, thanks for the comment. I forgot to mention that description was for v1. The mark above is actually a F and U combined whichever way you view it and both are trying to 'unleash' each other. Cheers.

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