Black Sheep Design

by Chad_hatz • Uploaded: Dec. 08 '09

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Description: The "New" Black Sheep Design logo for an advertising agency in North Dakota. With the help from Logopond experts I finally came up with something I am happy with! Bold, Simple, Great! Thanks to everyone at Logopond!
Status: Client work
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Lets Discuss

JoePrince Dec. 08 '09

It's your own mark, you have to like it.

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dannygdammit Dec. 08 '09

whenever you have doubts take it back to pen and paper.. sketch ideas until you are beyond frustrated.. and then bring it to the computer.. don't settle for anything less

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epsilon Dec. 08 '09

This is quite nice. A bit on a generic side, but that can be addressed by slight type customization. Kerning needs major revision, the inter-letter spacing is all over the place.**Also,have a look here for some inspiration - http://www.helveticbrands.ch/blog/100_Brands_of_Interest/

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chirp Dec. 08 '09

You certainly don't need an icon. This is bold typeface and it looks strong as is. **Conceptually, a black sheep is unconventional, and a black sheep is sort of a screw up, no offense. Suggestion: Could be funny to keep this as is and lowercase the B.

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epsilon Dec. 08 '09

Looks like it's Nevis by the way :)

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chad_hatz Dec. 08 '09

Thanks for the comments and I will start revising and update soon. **Epsilon, yea it is nevis.. I love Gotham but did not want to splurge the money on it and I actually went and did some type testing and drew out the black sheep and re-drew it. then i went online and found Nevis is close, so I will use that for text.

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chad_hatz Dec. 09 '09

I updated it, fixed the kerning. Chrip, I did your idea of lowercase b and it was a good idea but I am liking how this is turning out.

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OcularInk Dec. 09 '09

Perhaps you can add a little more space inside the enclosure around the type. In other words, scale down the BLACKSHEEP wordmark just a bit. Also, try moving the K a little closer to the C and tightening up the space between the A and C.

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chad_hatz Dec. 09 '09

Thanks, I will tweak a little and repost later this morning.

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epsilon Dec. 09 '09

Better, but LACKS is still too loose IMO

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chad_hatz Dec. 09 '09

updated. every little change I start to like it more and more. THanks gang*

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JF Dec. 09 '09

Hey, Chad_hatz. Nice work. I keep looking at this, and thinking there could be an abstract reference to or an element of a black sheep in there. Sheep are devoid of sharp angles...plus they have wool. How about rounding off the corners slightly to draw from that? If there were a 'mood board' or something on this, I might think of another element, but that's the one that seems to be coming to me at the moment. Like the name and the ultimate idea here, too.

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JF Dec. 09 '09

...apologies for the long post, btw.

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chad_hatz Dec. 09 '09

No Problem, I will play with it tonight and thanks for the brainstorming, EVERYONE!

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epsilon Dec. 09 '09

BLAC is good, CK is still loose, KS is very loose, not sure if it's by intent or not. Also S looks smaller than other letters for some reason.

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chad_hatz Dec. 09 '09

Fixed it, I think its looking almost ready... thoughts?

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epsilon Dec. 09 '09

S and C still look shorter in height than other letters. At its bottom part it needs to descend below the base line (on which all other letters are sitting). Once you fix this, consider adding some slight customization to the type. For example, take out the A or one of the Es completely.

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logomotive Dec. 09 '09

%5E I agree, as a tip curved letters O C S Q (etc.), always ride higher than the rest of the letters it's an optical thing.

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logomotive Dec. 09 '09

The letter spacing is way off also,everything is tight but look at the LA

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chad_hatz Dec. 09 '09

I understand your concern about the Q,C,S etc. With this font that is how the letters where designed by Gotham %7C Hoefler %26 Frere-Jones Gotham. I like how its different like that, but I will also see how it is when I adjust that.

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chad_hatz Dec. 10 '09

It has been updated once again. I just want everyone to know I really appreciate your help! Thank You!

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chad_hatz Dec. 11 '09

Thank You Everyone for your help, now its time to get everything going. You Will be seeing more work popping up on my Public Showcase and I hope to help everyone as much as they helped me. **Thank You!

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