The Horse Constructions

by Bransense • Uploaded: May. 30 '13 - Gallerized: Jun. '13

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Description: A creative integration of Horse and a bulldozer!! Drop your feedback.
Status: Client work
Viewed: 10548
Tags: branding logo bransense white
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designabot May. 30 '13

Now that is one cracking concept!

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contrast8 May. 31 '13

it took me a second to see. Awesome!

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lumavine May. 31 '13

Such a great concept! I wonder if you could simplify it a bit. Try the bulldozer in solid black without the holding shape, and let the horse be negative space. Awesome idea.

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mateoto Jun. 01 '13

i ike it very much! Clever! But im agree with lumavine.

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logomotive Jun. 01 '13

^^ I third that idea. Great one.

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Nitish Jun. 01 '13

Great concept. The name sounds a lil odd to me. Maybe the stallion construction...but i c that it is client work...:) just a thought.

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firebrand Jun. 02 '13

Great idea! Agree with the above!

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kumbariart Jun. 03 '13

Awesome, great concept mate!

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vasvari Jun. 03 '13

It's a really smart and perfect work! Genius! Well done!

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bransense Jun. 04 '13

Thanks for the comments mates. And about the comments, we made the bulldozer thingy a bit detailed and same outline style because we want people should stuck in the view of bulldozer for a while. :) They only want to see the horse after reading the text. :) This will work a bit differently. Thanks again all :)

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herbert light Jun. 04 '13

I actually saw the horse first. It's a great concept but I also wonder about the shapes in block colour as opposed to lines...

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lumavine Jun. 04 '13

Yes I saw the graphic as a double horse head, and only later did I see the backhoe. I think the changes I suggested would have exactly the effect you describe, making the backhoe more visible first and then horse appears in the negative space only after a closer look.

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LittleGuyLogos Jun. 04 '13

Great design! Only a matter of time till it finds its way into logo collection books

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THEArtistT Jun. 04 '13

I hope you keep it as is. If the logo ever needs to be teeny, you can then make the backhoe solid black as an alternate.

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designerdan Jun. 05 '13

Saw the horse first, but not the bull dozer until you mentioned it. Great work.

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Type and signs Jun. 07 '13

saw the bulldozer first, but not the horse until you mentioned it. Great work.

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logomotive Jun. 07 '13

That's what makes this logo so great! I saw a Horse first,then saw the Bull Dozer. Winner winner chicken dinner. Still would like to see the above mentioned comments tried.

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logomotive Jun. 07 '13

Just think it needs to be more SOLID!

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Hayes Image Jun. 07 '13

^ Yeah line weight might be bit 'delicate' for the construction industry.

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Dan. Jun. 08 '13

yeah, would be great to see a solid bulldozer/ negative space horse! brilliant concept!

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balic Jun. 12 '13

I agree, brilliant!

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bransense Oct. 04 '13

Thank you all for your comments and support. I've tried all versions like you suggested. But i didn't feel this perfect from any of that variations. Felt like something is missing in those. So I think this should go better like this. Once again, i really appreciate all those who had criticized and suggested the changes.
Feel free to check our website for more works: www.bransense.com

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pausedsn Jan. 13 '14

Wow!!!

The way you managed to mix these two elements is awesome.

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