Dough to Door

by Brandsanity • Uploaded: May. 05 '11

3fa6bb3ce1e30df9f20cd42f758cd16e.png

Description: WIP. Logo design for a cookie delivery service that delivers hot, fresh cookies.
As seen on: Brandsanity

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Status: Work in progress
Viewed: 4115
Tags: retro chip chocolate car
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Lets Discuss

LadyGrey May. 05 '11

dough on car like as mariquita

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atomicvibe Jul. 24 '11

Love it, love it, love it. Such a fun, whimsical style going on here. I only have two *very minor* nitpicky comments, take 'm or leave 'em: 1) I think the extra, curved %22movement%22 lines around the car are gratuitous and unnecessary, because the forward slant of the car %26 tires, plus the horizontal motion lines behind it already suggest that the car is moving rapidly. 2) At small sizes, your tag gets totally lost. I think you could expand that entire brown tag box a bit more without ruining the integrity of the rest of the mark. And honestly, while I *do* like the red stars, you could lose them, allowing you to expand your tag even more. They're a nice touch, but I don't think they're essential to the design.

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brandsanity Jul. 24 '11

Thanks for the feedback man!**Totally agree with the comments, haven't looked at this for a while but now I've come back to it the extra movement lines are definitely not needed. Same with the red stars too, they're just cluttering it up. It was only intended to be used at large sizes though, hence having such a small tag! A different design finished up being used anyway so not sure if I will go on to develop this any further, although I am curious to see how it may look after the changes have been made...

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