Key Logic

by Brandsanity • Uploaded: Oct. 16 '10

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Description: Key Logic - Unlock & Empower. An interlocking lightbulb and key created with a single continuous line. A new style key is used as opposed to an old one, showing the company is modern - and a lightbulb to represent thoughts, ideas, logic and that the company is electrical based. The continuous line is also like a winding path/maze, again backing up the idea of logic. The tagline - Unlock & Empower - fits nicely the contents of the mark.
Status: Unused proposal
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Brandsanity Oct. 17 '10

Thanks, logomotive. Your portfolio is very inspiring!

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JoePrince Oct. 23 '10

This is really good.

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Brunsworks Dec. 01 '10

Brilliant! Uh, no pun intended. Seriously, though, if you're trying to convey the impression of simplicity, inventiveness, and cleverness, this mark and face are perfect. I created an account just to show my respect for this one.

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logomotive Dec. 01 '10

%5EThat's nice to hear in this day and age of all the others just creating an account just to spam.

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Mikeymike Dec. 01 '10

very nice approach.

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brandsanity Jan. 01 '11

Cheers for the feedback everyone! How would you suggest I simplify it, Anthony?

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atomicvibe Jul. 24 '11

Love this! I have a major thing for continuous line work, and this one is executed brilliantly. Too bad it went unused.

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aviat- Sep. 14 '11

%5E Totally agree! Couldn't have put it any better.

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