by Brandsanity • Uploaded: Oct. 16 '10
Key Logic - Unlock & Empower.
An interlocking lightbulb and key created with a single continuous line. A new style key is used as opposed to an old one, showing the company is modern - and a lightbulb to represent thoughts, ideas, logic and that the company is electrical based. The continuous line is also like a winding path/maze, again backing up the idea of logic.
The tagline - Unlock & Empower - fits nicely the contents of the mark.