by BrandonBarnard • Uploaded: Sep. 24 '07


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Description: The tradtional africa continent logo is tired but clients still want it as a logo, infact they demand it, so we tried to bring something fresh to a tired icon. Notice we tried to brinf people into it as well. The name means unity in Xhosa. I like it, but as always i want to hear what you guys think.
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Lets Discuss

Sordoff Sep. 24 '07

Hi Brandon, you've done much better in my opinion in other logo's. This is to much of a tornado which is not exactly what the continent is waiting for and as a whole doesn't feel African to me. It's happy though in its colours, which i like about it, kind of multicultural also but, then again not African ...

brandon Barnard Sep. 24 '07

Thanks for your input Sordoff. I am always interested to hear an outsiders view of thier preception of africa. I would like to know yours. What direction would you take this logo any concept ideas you can through my way. The name means unity, the company is in it but are going to be expandiing into many other areas so the logo must be generic. The Logo is south african based.

Sordoff Sep. 24 '07

what i would like to see is smiles, black and all shades of brown colours, gold, cheerfulness, basic simplicity, hope, dancing, trance, togetherness, hope but maybe most of all - more than in any other logo in the world - a strong persuasive vision embodied in an upwards direction.

alto Sep. 24 '07

Great logo, but I immediately saw, %22Jamba Juice.%22 I also agree that the colors should change.

Sordoff Sep. 25 '07

Hi climaxdesigns and of course brandon barnard. What i meant is that this extremely beautiful and unique continent has so much for it going that it should prosper on it's own intrinsic qualities and cherish them - qualities which we have forgotten about. To me when I think of Africa the word nature pops up immediately so in my mind it should have rough, natural and strong - not so fluent lines. But then again this is merely an opinion of an Africa-lover... who maybe idealises too much. Coming to think of it, this is again not an exact anwer regarding design I guess.

brandon Barnard Sep. 25 '07

ALTO**Hi what is jamba juice?**Sordoff*Thanks for your passionate comments. I think when one lives in africa your view is very different to an outsiders. Africa is a very colourful place, we have jungles, deserts, bush veld. then we have so many different tribes that adorn themselves with beautiful rich colours. the continent of africa is just made of your earthy colours we area colourful nation. Thanks you so much for your comments. keep them coming. **


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