by BrandCymru • Uploaded: Jan. 27 '13
Accounts24-7.co.uk is an online / cloud based accountancy service for SME businesses in the UK. The director, Chris Jones, approached BrandCymru requiring brand development for the new business which included a corporate identity (logo design) and website to display the business services and descriptions.
The first step of the development process was to create a brand identity through a strong, unique and memorable logo design which captured the essence of what the business was about, but had to look fresh, professional and corporate, without appearing too 'stuffy' - an image which can become a stereotype of the traditional accountancy practice.
Using 'Museo' as the main font for the typeface - this allowed us to create a logo design that was bold, strong and crisp, yet not too overpowering and brash. The '24-7' mark was incorporated into a 'clockface' symbol - thus promoting the USP of the business that business owners can manage their sets of accounts day and night, whatever the time may be.
For colours, green and dark greys were used. Green because of the connotations with money, wealth, growth and fertility. Portraying the message that accounts24-7 works alongside their customers to assist in business growth and development.
As seen on: accounts24-7
Status: Client work
Tags: finance • 247 • clockface • corporate