Black Apple Printers

by BlackColourBash • Uploaded: Dec. 29 '08

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Description: Logo for a printing firm. The concept comes from the original method of relief printing. In today's world we have stamps, but in the past you'd have to slice a potato in half, carve out a letter, dip it in ink, and create an impression on a surface. It moves away from the CMYK approach that we've become accustomed to, and rather takes on a more organic form.
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THEArtistT Dec. 29 '08

The only change I would recommend is to make the seeds black and the work black instead of dark green. The apple green is wonderful and I love the idea of getting away from CMYK specific logos for that industry. Great concept and the execution is near perfect.

Black ColourBash Dec. 29 '08

Thanks, THEArtisT. I tried a few variations with the client, and it did make sense naturally to use the colour black, but it proved very stark and harsh against both a green and a red apple. Subtlety is what we settled for in the end and the two greens seemed to complement each other perfectly. I also believe that sometimes we needn't be so obvious...

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