by BenLoiz • Uploaded: Dec. 23 '12
In 2005 I began to develop the company identity for Los Angeles based A(plus)R Stores. The logo reflects the relationship between husband and wife owners Andy Griffith and Rose Apodaca. Using negative space to create the plus sign, each letter is dependent on the other to finish the mark and create one whole. There’s no A(plus)R without Andy and Rose!
Status: Client work
Tags: loiz • store • green • plus