by Ayce • Uploaded: Nov. 29 '10
Hardihood's logo is derived from the Tibetan Eternal Knot. A symbol of longevity, love, harmony, and the essence of Karma. The identity is a sturdy shape that aims to define what hardihood means: strength, courage, vigor, and the willingness to do what others will not. "I am what you are not" is a slogan by Hardihood in hopes to promote the uniqueness and the individualism of our family. Unlike most brands, Hardihood does not consider their consumer base as customers, Hardihood consider them all a part of the Familia.
Status: Client work
Tags: canada • vancouver • i am what you are not • eternal knot