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Description: Atomicdust created a friendly, approachable logo for an alarm that chirps when you forget your charger. The concept of Perch, of course, plays off the behavior of birds – sitting up there on the wires, watching over what’s going on all day. This sentiment is reflected in the brand’s new tagline, “Watching your wires.” We carried the friendly, approachable look and feel to the brand through every aspect of the buyer and user experience, including the product itself. We even crafted the sound the product makes when it is activated.
Status: Client work
Viewed: 1324
Tags: san serif • technology • blue • Bird
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