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Very nice. I love the movement it conveys.

Type is cool. I get a sort of swimming feel from the mark.

a million times better than london's actual mark, wonderfully rhythmic %26 works best in green.

For sure better than the chosen one ...

@ Ocular: Thanks a lot.*@dache: Thank you, too. Is it a good or a bad swimming feel? : )*@Hayes and spasquini: Thanks for your comments. I also think the green version is better.

If its a pictogram for the swimming events, in blue like the other version, yeah its a good feel. It seems to focused on that event and could benefit from a more global view of the games.

Beautiful logo. Well done.

Sorry Art Machine. I certainly don't like the new one - but I think this one suffers from much the same problem.. Sure it is certainly prettier that the real one but what does it communicate?

Art Machine: Can you tell us the font Name ?

Of course, the font is %22Continuum%22.

Thanks %3B)

yes - its work fine!!!!

Danke, Gelbdesign!

I like this a lot. Your very talented. To me it conveys movement of a swimmer. The font feels futuristic. Also, the deep green color feels like a rainy London day, which is a good thing. Very nice.