Lift

by Alto • Uploaded: Sep. 16 '07

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Description: Concept for a new Beverage Cafe.
Status: Nothing set
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KGB Sep. 17 '07

have you seen my concepts on this project? I didn't know they had other designers working on it.

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rfrusso Sep. 17 '07

uh-oh. maybe rename logopond...*%22DesignTree. When Designers Compete, You Win!%22

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KGB Sep. 17 '07

no big deal to me. It wasn't a competition though.

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rfrusso Sep. 17 '07

whoa, fellas! just saw a commercial for LendingTree last nite and it was in my head, I guess. just being silly, or so I thought. sorry about that.*Perhaps I can get back on track with this critique:*Alto:*I'm liking the 3 dots... the obvious 'lift' feel is apparent to me. Perhaps change the order of color, from dark to lightest (light on top) to better emphasize the lifting/floating up feel?*KGB:*I like both purple versions (just not the other, blocky one)... the 'simple' one is just that. very trendy and cool looking. the 'onion' though is different and unique. I like both for completely different reasons. flip a coin!

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KGB Sep. 17 '07

I'm guessing that we were both hired by the same agency to work on this identity.

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alto Sep. 17 '07

rfrusso, This wasn't a competition, I was paid for my concepts. I also played around with the colors of the dots and they looked weird to me when they were in order. **Alen, i was trying to convey %22lift' rather than be generic and throw in some fruit or coffee elements. Maybe I should have done so because none of my concepts were selected :)**KGB, I believe you and I were contracted to submit several concepts for the same company. I was surprised to see your concepts on here a few weeks ago. I thought your design was chosen, because I was told they selected another design from a different designer. I am eager to know what design they chose. Let me know if you find out, I'll do the same.

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KGB Sep. 19 '07

I haven't found out either. I'm anxious to see. They told me they chose another design, but I added to the process. All in all, I think it was a great situation. I was paid fairly for the work I did. I would have liked it if they refined and chose mine, but...

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pocho954 Nov. 04 '07

if this is what they picked, they suck i liked yours better*http://www.liftcoffeeshop.com/

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alto Nov. 05 '07

pocho954, Thanks for the info. That particular link is to a different coffee shop. However, I still wonder what logo they chose to go with?

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mango Nov. 23 '08

Did you use a custom font?%0D*%0D*thanks

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