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Description: With a service as niche as “Asian fabrics for the home,” it would seem natural to have very specific direction when beginning an identity for The Barii Group. In fact, the business’ owner had a very specific image in mind: a serene pond, surrounded by bamboo with a picturesque tea house sitting on its shore. While this may indeed be a beautiful image, it seemed a bit more complicated than the clean and modern tone that the client wanted to project. During our research and concepting process, we isolated the image of ripples in a pond as the most important. We focused on these overlapping ripples, and they became the central mark of the brand. The type solution revolves around a sophisticated but unpretentious serif face, featuring an “r-i” ligature that we created and paired with a clean sans.
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Status: Client work
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