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Description: The Ancient Bakers is a specialty baking company that focuses on ancient grains and medicinal plants as ingedients for cakes, cookies, muffins, breads, brownies and even bagels. Our creative process started with the name. Initially the company was called Vision’s Sown, an Ancient Baking Company. We suggested pairing the lengthy name down to its essence: The Ancient Bakers. Creating a logo for The Ancient Bakers meant exploring type and imagery that expressed the tradition, sustainability and pureness of ancient baking practices. The stalk of wheat has remained the heart of natural baking techniques since the dawn of time. This — along with the addition of a nutrient-rich rose hip and a traditional serif typeface — tells The Ancient Bakers’ story: that the best, most wholesome ingredients will always withstand the test of time.
Status: Client work
Viewed: 2371
Tags: hips • rose • bud • plant
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