by Alfreshco • Uploaded: Aug. 02 '09
Balance is Ireland’s first Medi-Spa and is a superior provider of complete wellness services. Offering leading-edge non-surgical treatments for the body, mind and lifestyle programmes, alongside first-class retail products.
Balance required an identity which conveyed their unique offering and would set them apart from other spa treatment salons. The philosophy of Balance is to offer the perfect blend of aesthetics and science required for a persons health and well-being needs.
The logotype uses the + and – symbols within the letters B and E and is based upon the principles of the Yin Yang, where a pair of opposing but complementary forces are believed necessary for good health and well-being – add (+) and remove (-) to create Balance(=).
The B and E also come together to reinforce the branding through advertising etc., including them in statements which reflect the benefits of the treatments and programmes on offer, BE refreshed, BE renewed etc.
Status: Client work
Tags: Type • Well-being • Health • Beauty